Court Rules for Pom Wonderful in Dispute With Coke

The Supreme Court on Thursday sided with juice maker Pom Wonderful in its long-running false advertising dispute with Coca Cola, a decision that could open the door to more litigation against food makers for deceptive labeling. The justices ruled 8-0 that Pom can go forward with a lawsuit alleging the label on a "Pomegranate Blueberry" beverage offered by Coke’s Minute Maid unit is misleading because 99 percent of the drink consists of apple and grape juice. Lower courts had ruled in favor of Coke because the label conforms to Food and Drug Administration laws and regulations.