Why Insurers Should Take Texting More Seriously

There is no dismissing the power of the mobile channel as it applies to insurers’ ability to obtain and service business. TextRequest.com statistics from 2015 hold that 84% of Americans report that they can’t go a single day without checking their smartphone, and admit checking it 150 times per day, including first thing in the morning. As an insurance industry marketing utility, the mobile channel also has evolved. But even some carriers with the most sophisticated mobile strategies may be missing an opportunity. “Our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.