Motor insurance market conditions in the United Kingdom and Europe are so difficult that many insurers in the business will have trouble gaining profitability unless a new business model can be developed. Consultancy Towers Watson noted the cost of injury claims in the U.K. motor market has been rising about 30% annually in recent years. Competitive pressure and low investment returns add to the misery, leaving insurers "in urgent need of finding a new competitive edge," according to Towers Watson.
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