J.D. Power Auto Insurance Website Evaluation Reveals Customer Expectations

 Friday, May 20, 2016

 Canadian Underwriter

Insurer websites are not keeping up with customer expectations, with just over half (55%) of those polled saying they “definitely will” return to the site for their servicing needs, according to the J.D. Power 2016 Insurance Digital Evaluation Study, released on Thursday. Now in its fifth year, the study, previously known as the J.D. Power Insurance Website Evaluation Study, measures online consumer experiences among auto insurance shoppers seeking quotes and existing customers seeking typical policy-servicing activities.
AutoTechnology
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