With self-driving cars, the giant global auto industry is careening toward unprecedented disruption as its 100-year-old business model is turned completely inside out. That is the big takeaway from a research report published last week from investment banker Morgan Stanley. In Shared Autonomy, equity analyst Adam Jonas explains how the inevitable migration from the old business model to ride-sharing and ride-hailing will transform the still-vibrant car business into a highly regulated and intensely price-competitive utility. That will mean profound changes for the way cars are sold and insured.
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