Recently, I wrote about a startup called Aviva. (My comments were based on an article I read.) Avivas CEO said, “Whats our long-term goal? To go from ask-it-once to ask-it-never so customers dont have to answer any questions at all.” How can coverage be booked without asking ANY questions? Why, using big data, of course. Wouldnt a better goal be to first ask the necessary questions to assist consumers in identifying their unique exposures to loss, then match those exposures (where possible) with the proper insurance package to minimize the likelihood that a consumer will experience a serious or catastrophic financial loss?
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