Risk Management: Reducing Liability Exposure With Gift Cards

You are providing risk advice to a company accused of wrongdoing. What do you think about your client offering voluntary gift cards as a strategy to reduce liability? The question is currently before the Ontario Superior Court of Justice in David v. Loblaw, which has not only drawn attention from the public, but also from businesses and the antitrust class actions bar, as noted by Paul-Erik Veel of Lenczner Slaght on CanLii Connects. “For organizations that have engaged in misconduct looking to make a public response, Loblaws’ actions highlight both the potential benefits and risks of such voluntary remediation,” Veel writes.