3 New Amazon Devices With Insurance Implications

Digital giant Amazon weighs on the minds of many companies, but for insurers, the recent news has been even more acute: The company has been heavily rumored to be interested in selling insurance in some form, using its Echo smart device ecosystem, powered by the voice assistant Alexa, as an "in" with customers.That interest was signal-boosted in the big way when it began the process of registering as an insurance agent in India. Shortly afterward, in a minor surprise, the company recently launched an array of new Alexa-enabled devices, some of which provide angles of interaction that should be of interest to insurance companies. Or, of course, provide the right kind of insight to launch an Amazon insurance company.