Grumpy Cat’s Owner Is Facing A Major Financial Loss — There’s No Insurance For Pet Influencers

  Tuesday, May 21st, 2019 Source: MarketWatch

Grumpy Cat leaves behind a beloved legacy and a profitable business. Feline celebrity Grumpy Cat, whose real name was Tardar Sauce, died this week due to complications from a urinary-tract infection, her owners shared Friday.

The cat, who was seven years old, first rose to fame after a photo of her went viral on Reddit in 2012. In the intervening years she has become one of the most recognizable animals in the world.

As a result, she’s had marketing deals with companies ranging from Honey Nut Cheerios GIS, -0.29% and Friskies NSRGY, -0.36% cat food and starred in a television film where she was voiced by actress Aubrey Plaza. Her likeness was emblazoned on hundreds of products sold through her online shop, and she was a popular figure at fan conventions.

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