It doesnt take long for comments that would be negatively received by the populace to go viral and thats one of the newest challenges for risk managers and business leaders.
Andrew Bent works in Washington, D.C., but it only took until he woke up the next morning to know about Don Cherrys recent comments and the controversy the former Coachs Corner host brewed up.
“I was aware of this Don Cherry thing almost as soon as it happened. And Im in the U.S. I like hockey but I dont have a Google News Alert for Stuff Don Cherry says,” said Sages risk director.
Thats just one example of how quickly news spreads, primarily thanks to the social media age.
It puts risk managers and human resources professionals in an unfamiliar position, said Bent, who is a former risk advisor with Edmonton Police and Suncor in Calgary. In the past, companies had time to craft responses before controversies reached a boiling point.