Of all the shiny new tools piquing insurers interest, blockchain is among the shiniest: 46 percent of insurers plan to use blockchain within two years, and 84 percent say its reinventing the way they engage with new partners, according to research by Accenture.
But while blockchain presents enormous potential to revamp claims and contract management, detect fraud in real time and more, most insurers arent ready to adopt blockchain.
Why? Because they struggle to leverage less shiny digital technologies to create a more seamless claim processing experience, a fundamental aspect of policyholder satisfaction.
Focusing on a technical evolution rather than holding out for a complete revolution, with claim processing at the center, will position insurers to make deep gains in performance now that can continue seamlessly into the future.
Its an approach that offers strong potential to increase not only policyholder satisfaction, but also profit.