Adjusters Should Be On the Front Line of Innovation

For the preoccupied adjuster flooded with claim assignments, there has been a mystery associated with the industry term ‘insurtech.’ And if that describes you, this combination of words revolves around technological innovations aimed at improving the efficiency of the insurance world.

Insurance plus technology equals ‘insurtech. Or sometimes, let’s spell it ‘InsureTech.’ Seems simple enough, right?

Entrepreneurs see dollar signs in the insurance industry and develop the next impactful idea, ready to take the market by storm. However, claim adjusters sit back and concentrate on their own duties.

Despite having insurance knowledge and working in the space 40 hours a week, they may lack the energy to engage or perhaps cannot compete with the excess financial resources held by the entrepreneurs.

Still, adjusters can begin on the job and be innovative. According to Merriam-Webster, innovation means a new idea, method or the introduction of something new. Just starting in familiar territory at the claims level, there are several options to get involved.