Director, Marketing- Cross Sell - Orlando, FL (32801)

Note: This employer is open to candidates who want to work remote.

The Director, MarketingCross Sell will play a critical role in driving sustainable growth by leading the strategy and execution of crosssell and upsell marketing initiatives across both consumerowned and partner channels.

This role will shape endtoend channel and customer journey strategiesdelivering the right offers, messaging, and experiences at the right momentsto increase conversion, engagement, and retention while preserving a seamless core customer experience.

As a highly collaborative leader, this role will partner closely with Product, Operations, IT, Analytics, UX, Account Management, Growth Marketing, and agency partners to uncover opportunities and deliver highimpact initiatives.

The Director will influence and optimize owned and partnermanaged experiences across web, digital claims, account, and other consumerfacing platforms, translating insights into scalable solutions that accelerate performance and measurable business results.

What will be my duties and responsibilities in this job? Lead the development and execution of crosssell and upsell marketing strategies across consumer and partner channels, with a strong focus on B2B2C and partnerdriven experiences.

Define channel, journey, and touchpoint strategies, including recommendations for offers, messaging, placement, and timing across key consumer interactions.

Oversee the design, launch, and ongoing optimization of digital experiences that support acquisition, engagement, conversion, and retention.

Partner closely with Product, Growth Marketing, and Account teams to ensure crosssell initiatives align with product roadmaps, customer experience goals, operational requirements, and implementation plans.

Lead crosssell and upsell pilots and launch initiatives, from strategy through execution and optimization.

Use customer, channel, and journey insights to inform decisions and ensure growth initiatives do not negatively impact primary customer objectives such as claims completion, service outcomes, or account management tasks.

Ensure consistent messaging, positioning, and value propositions across owned and partner channels to enable scalable, sustainable growth.

Collaborate with internal teams and agency partners to identify opportunities, prioritize initiatives, and continuously improve performance across digital and partner experiences.

What are the requirements needed for this position? A minimum of 10 years of progressive experience leading digital and crosschannel marketing strategies, with a strong track record of driving customer acquisition, engagement, retention, and revenue growth.

Bachelor's degree in Marketing, Business Administration, or related fields.

Strong background in crosssell and upsell marketing, ideally within B2B2C or partnerdriven environments.

Demonstrated ability to collaborate effectively across product, technology, analytics, UX, operations, and account teams.

Experience optimizing digital journeys and touchpoints across web and accountbased experiences.

Strong strategic, analytical, and execution skills with the ability to balance growth objectives and customer experience priorities.

What other skills/experience would be helpful to have?

Experience in industries related to warranties, insurance, or consumer protection products.

Experience leading B2C marketing efforts with a focus on driving digital customer acquisition and retention.

Direct experience planning and managing paid media efforts including paid digital, social and search.

How much should I expect to travel? 10% annual travel #LI-Remote #AssurantProudKS Pay Range $103,800.00 - $173,300.00 Expected Application Deadline 04/24/2026 If no application deadline is provided, this role may be a pipeline requisition, and we'll continue to collect applications on an ongoing basis, or there is no requirement for this information in the location where the role is posted.

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World Connect with us.

Bring us your best work and your brightest ideas.

And we'll bring you a place where you can thrive.

What's the culture like at Assurant? Our unique culture is a big reason why talented people choose Assurant.

Named a Best/Great Place to Work in 15 countries and awarded the Fortune America's Most Innovative Companies recognition, we bring together top talent around the world.

Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant.

A passion for service.

An ability to innovate in practical ways.

And a willingness to take chances.

Company Overview Assurant is a leading global business services company that supports, protects, and connects major consumer purchases.

A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world's leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

Job Scam Alert Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords.

Learn more about what to look out for and how to report a scam here .

Interested in working from home? This employer is open to candidates who want to work remote.