Senior Media Specialist - Boston, MA (02108)

Description Core member of Liberty Mutuals in-house media buying team and partner with peers to develop holistic media execution across Paid Search.

Autonomously monitor, optimize, and manage various accounts and provide strategic insights to improve efficiency and increase scale.

Own Monthly/Weekly/Daily campaign performance tracking, budget management, and key KPI tracking including conversion, cost per acquisition, and profitability.

Ensure targeting and bidding strategies support larger tactic goals, proactively analyze, recommend, and implement sophisticated campaign optimizations.

Build relationships and collaborate effectively across key internal and external stakeholders, including creative, channel, modeling, and platform partners (i.e.

Google, Bing, etc.).

Utilize a variety of tools and sources to conduct analyses that will inform media optimizations and quantify business value of campaigns and present findings to leadership.

Build subject matter expertise in a rapidly evolving space and seek out new and creative opportunities to grow and optimize overall marketing spend.

Telecommuting permitted up to 60%.

Qualifications Employer will accept a Bachelor's degree (or foreign equivalent) in Mathematics, Statistics, Engineering, Computer Science, Business Administration or related field and 5 years of experience in a Senior Media Specialist-related occupation.

Position requires demonstrable experience in the following: Demonstrated proficiency with advanced technical programs including SQL, Snowflake, Adobe, and PowerBI.

Demonstrated proficiency with Microsoft products.

Demonstrated proficiency analyzing large data sets in excel using advanced functions including vlookups, index match, pivot tables and macros.

Demonstrated proficiency leveraging visualization tools including ThinkCell, excel charts, conditional formatting, and maps.

Demonstrated proficiency in storyboarding and sharing large, complex analyses in a synthesized, clear and concise way.

Demonstrated proficiency building, managing and optimizing campaigns in Google Ads and Microsoft Ads including editor.

Managing large, complex paid search accounts with substantial budgets.

Telecommuting permitted up to 60%.

Multiple positions available.

REFER TO: To apply, please visit https://jobs.libertymutualgroup.com/, select Search Jobs, enter job requisition #2026-74635 in the Job ID or Keywords field, and submit resume.

Alternatively, you may apply by submitting a resume via e-mail to RecruitLM@LibertyMutual.com.

Reference requisition number in subject of e-mail.

About Us Pay Philosophy: The typical starting salary range for this role isdeterminedbya number offactors including skills, experience, education,certificationsand location.

The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market andprovidesan opportunity to progress as employees grow and develop within the role.

Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factorsset forth inthe compensation plan for the role.

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive.

We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions.

This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups.

Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work.

Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.

We value your hard work,integrityand commitment to make things better, and we put people first by offering you benefits that support your life and well-being.

To learn more about our benefit offerings please visit: https://LMI.co/Benefits Liberty Mutualisan equal opportunity employer.

We will not tolerate discriminationon the basis ofrace, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal,stateor local law.

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