Director, Marketing Strategy - Orlando, FL (32801)

Note: This employer is open to candidates who want to work remote.

We're seeking a strategic, insights-driven marketing leader to shape and lead Assurant's B2B account win narratives for our Connected Living Line of Business (LOB).

As Director, Marketing Strategy, you will own how we position, differentiate, and win complex, high-stakes dealstranslating Assurant's capabilities into compelling, customer-specific right-to-win narratives that drive measurable growth.

In this role, you'll serve as a strategic partner to LOB leadership, Sales, Account Management, Product, Operations, and Marketing Centers of Excellenceacting as the connective tissue that aligns strategy, proof points, and delivery realities.

You'll lead integrated pursuit strategy across priority accounts, ensuring our messaging is sharp, differentiated, and tailored to each prospect's business goals, culture, and decision dynamics.

You'll leverage deep customer, market, and competitive insightsalong with Assurant's proprietary datato elevate our storytelling across RFPs, executive meetings, sales materials, and integrated campaigns.

From shaping win themes and objection handling to quarterbacking live pursuits, you'll ensure Assurant consistently shows up not just as a viable option, but as the best partner to win with.

What will be my duties and responsibilities in this job? Own the marketing account win strategy for priority B2B accounts, developing clear, compelling right-to-win narratives tailored to each prospect's business, culture, and decision dynamics Create and package differentiated account win stories that clearly articulate Assurant's value, competitive advantages, and why we are the best (not just a viable) partner Lead RFP strategy and response development for complex, high-stakes deals from win themes and positioning through final submission Translate complex capabilities into simple, persuasive storytelling that resonates with executive, commercial, and operational stakeholders Lead holistic, account-specific audits for priority B2B targets to identify unmet needs, growth barriers, and right-to-win opportunities across the full customer and buyer journey Translate account insights into targeted, opportunity-led content strategiesdeveloping narratives, assets, and proof points aligned to where each account is most open to influence Create tailored content and storytelling frameworkssuch as POVs, use-case narratives, and experience-led conceptsthat demonstrate how Assurant unlocks incremental value, not just coverage Partner closely with Sales, Account Management, Product, and Ops to align strategy, proof points, and delivery realities into one cohesive narrative Drive kneecap-to-kneecap marketing support, including: Executive meeting prep Account-specific pitch narratives Talking points and objection handling Identify and codify differentiators (current and emerging) and ensure they are consistently leveraged across pitches, proposals, and live conversations Develop reusable win frameworks, proof points, and case studies that can be adapted quickly for account-specific needs without becoming generic Act as strategic quarterback during live pursuits, ensuring messaging stays sharp, differentiated, and aligned to what actually wins the deal Establish a repeatable, scalable account analysis-to-content model that can be applied across top target accounts without becoming generic or one-size-fits-all Oversee the development of marketing briefs, including creative and campaign briefs, to guide crossfunctional execution.

Partner with internal research teams and external research partners to conduct studies that uncover insights and deepen understanding of Consumer and B2B audiences.

What are the requirements needed for this position? Bachelor's degree in Marketing, Business, Advertising, or a related field, or equivalent practical experience A minimum of 8 years of progressive marketing experience, with a strong track record in B2B marketing, account-based strategy, digital experiences, and insight-led planning Demonstrated experience leading account-specific marketing strategies that influence complex buying decisions and support large, high-stakes pursuits Proven ability to analyze customer journeys, digital experiences, and go-to-market models to identify growth and differentiation opportunities

Experience translating complex capabilities, platforms, or operating models into clear, compelling narratives and targeted content Hands-on experience developing and guiding integrated marketing programsfrom strategy through executionacross digital, content, sales enablement, and experiential channels Minimum of 3 years of people leadership experience, with a track record of developing high-performing marketing teams Ability to operate effectively in fast-paced, ambiguous environments with multiple stakeholders, evolving priorities, and competing demands What other skills/experience would be helpful to have? Deep familiarity with account-based marketing (ABM), complex sales cycles, and partnering closely with Sales and Account Management teams

Experience conducting holistic account assessment s (e.g., digital buy flows, experience audits, opportunity mapping) to inform tailored marketing and content strategies Background in financial services, insurance, insurtech, or other highly regulated, complex industries

Experience creating content and narratives specifically designed to support RFPs, executive meetings, and live deal pursuits Strong understanding of marketing technology and analytics platforms (e.g., Salesforce Marketing Cloud, sales enablement tools, Google Analytics, Power BI) and how insights inform strategy Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams Highly proactive self-starter with strong ownership, urgency, and accountabilitycomfortable identifying opportunities, building the case, and driving action H ow much should I expect to travel? Up to 20% travel #LI-Remote Pay Range $122,400.00 - $204,400.00 Expected Application Deadline 02/09/2026 If no application deadline is provided, this role may be a pipeline requisition, and we'll continue to collect applications on an ongoing basis, or there is no requirement for this information in the location where the role is posted.

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World Connect with us.

Bring us your best work and your brightest ideas.

And we'll bring you a place where you can thrive.

What's the culture like at Assurant? Our unique culture is a big reason why talented people choose Assurant.

Named a Best/Great Place to Work in 15 countries and awarded the Fortune America's Most Innovative Companies recognition, we bring together top talent around the world.

Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant.

A passion for service.

An ability to innovate in practical ways.

And a willingness to take chances.

Company Overview Assurant is a leading global business services company that supports, protects, and connects major consumer purchases.

A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world's leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

Job Scam Alert Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords.

Learn more about what to look out for and how to report a scam here .

Interested in working from home? This employer is open to candidates who want to work remote.