There was a time Galveston tourism officials would avoid using the word Ike. Four years after the most devastating storm since Hurricane Carla struck the Texas Coast in 1961, Hurricane Ike is no longer talked about in hushed tones or avoided; its become common within the islands promotion vernacular. “The big effort after Ike was to forget about it,” Leah Cast, the public relations manager for the Galveston Island Convention and Visitors Bureau said. “Now, all the historic tours point out the water marks. Its kind of ingrained in everything we promote anyway. Now we kind of push it as, Look how far we have come in four years.”
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