Adjuster, Nationwide Mutual Take Sides Over ‘On Your Side’ Slogan

 Thursday, March 6, 2014

 Insurance Journal

Nationwide Mutual Insurance Co., which has used the “On Your Side” slogan in its marketing and advertising since 1966, is suing a small Tennessee public adjusting firm that goes by the name On Your Side Adjusters Inc. for trademark infringement. The Gallatin, Tenn.-based adjusting firm claims Nationwide is harassing it and retaliating after it questioned how the insurer handled certain claims.
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