The Insurance Institute for Highway Safety (IIHS) recently announced that 71 vehicles earned Top Safety Pick awards compared to 39 last year. The number of winners in the top tier — Top Safety Pick+ — has increased by 11 for 2015, despite a tougher standard for front crash prevention. "This is the third year in a row that we are giving automakers a tougher challenge to meet," says IIHS President Adrian Lund. "The quest for Top Safety Pick and Top Safety Pick+ awards is driving improvement in the small overlap front crash test and getting manufacturers to offer automatic braking technology on more and more vehicles."