It’s an emerging market segment sweeping the nation, so Insurance Business asked America’s pioneering marijuana insurer, and its largest cannabis legal firm, what industry insiders need to know. Next Wave Insurance launched what it calls a “seed to sale” cannabis coverage program before Lloyd’s of London entered and exited weed underwriting. The San Diego-based company offers policies for crops, indoor cultivation, retailers, laboratories and the company’s CEO Jeff Ward said it is the only insurer offering coverage for product recalls.