It’s indisputable that society has recognized the overuse, misuse, and abuse of opioids since Big Opioid Pharma convinced prescribers, pharmacists, and medical schools that they would solve the pain problem. The federal government took notice and responded via the Centers for Disease Control and Prevention’s formal declaration of an “opioid epidemic,” and later publishing of prescribing guidelines. Additionally, U.S. Surgeon General Vivek Murthy launched the #TurnTheTide initiative and sent a letter about the addictive nature of opioids to every doctor in the country.