Wearable Technology: A Game Changer For Life And Health Insurers

Wearable devices (those worn by consumers as accessories or implants), have been of interest to more than a handful of industries in recent years. The opportunities and possible uses so far seem positive and limitless. What does this mean for the insurance industry and where is this technology taking it? Some life and health insurers are building upon positive brand perception through the promotion of healthier lifestyles by way of these wearables. What can we learn from those endeavors? Information from sensor-based devices, such as a fitness tracker worn as a bracelet, has the potential to change the way insurance companies do business.