What Do Jay-Z, Google, Iron Man And Will Smith All Have In Common?

A hot new life insurance start-up that has caught the attention of celebrities has raised US$35 million in its latest financing round. Insurance tech company Ethos revealed that its recent funding round was led by Accel Partners and GV (formerly known as Google Ventures). Also participating in the round were return investors Sequoia Capital and Arrive. The start-up raised US$11.5 million in its last round, backed by the offices and firms of some of the biggest names in entertainment and sports. Investors in the previous round include Will Smith’s Smith Family Circle, Robert Downey Jr.’s Downey Ventures, Kevin Durant’s Durant Company, and Jay-Z’s Roc Nation.