The One Technology The Industry Can’t Wait To See Grow

There’s one automotive technology that has industry experts excited because it’s playing an increasingly key role in reducing crashes and increasing driver safety: autonomous emergency braking (AEB).

But it will take some time before significant results are seen.

AEB is part of a greater tool referred to as ADAS, or advanced driver assistance systems. And it’s the most important component, advocates said.

“It’s certainly the greatest leap forward in the ADAS technologies,” said Andrew Shepherd, Ottawa-based director of industry programs with the Automotive Industries Association of Canada, a national group representing the automotive aftermarket in both mechanical and collision repair.

“The one feature that we love is autonomous breaking because if you are distracted, the car is going to stop itself. To me, we need more of that,” Phil Gibson, managing director of personal insurance at Aviva Canada.