Claims Innovation a Top Strategic Priority for Insurers Worldwide (Insurance Business)

Claims Innovation a Top Strategic Priority for Insurers Worldwide

  Wednesday, June 30th, 2021 Source: Insurance Business

Claims can make or break an insurance company’s reputation. If claims management, service, or outcomes consistently fall short of customer expectations, insurers will face an uphill struggle with regards to client retention and acquisition.

The challenge is that customer expectations are always changing, which means that a strong claims service today could be deemed inadequate tomorrow.

That’s why claims innovation is a top strategic priority for insurance organizations around the world.

There are opportunities for insurers to transform processes throughout the entire lifecycle of an insurance claim.

Customers today expect to be able to report a claim 24-hours a day, seven days a week, and they want some sort of immediate response from their insurer – even an automated message acknowledging receipt of the claim – to confirm that proceedings have opened.

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