Zoomers: What To Understand About Gen Z

Generation Z, or ‘Zoomers,’ the cohort born between the late ’90s and early 2010s, is widely known as the first ‘digital native’ generation. They are also the least likely to purchase any form of insurance.

Insurers should understand the unique coverage needs of Zoomers and how they interact with corporate brands to maximize long-term revenue growth and customer retention.

Zoomers don’t buy a lot of insurance. They typically do not own homes, have dependents or own vehicles, and they are generally in good health. Many already have some coverage from a family member’s policy anyway.

Nevertheless, older Zoomers in or entering adulthood do need various types of insurance — it may just look a little different. It’s the industry’s job to help these young people understand the benefits of coverage.

Their appetite for personalized, digital-first experiences can unlock new revenue opportunities, both now and in the future.