Why Autocomplete Is So Important

The modern world moves fast. Consumers expect convenience and the ability to get what they need from the smartphone in their pocket. Businesses and their investors are always looking for efficient ways to meet consumers’ expectations of instant fulfillment.

In today’s insurance world, the apex of consumer convenience is straight-through processing. Now, consumers can input all essential information on an online form and submit everything needed for a quote online. Carriers then use a custom-built algorithm to evaluate the information and provide a quote in minutes, and in some cases -- instantly!

Unfortunately, when the form has inaccurate information, there can be significant delays caused by something as simple as a mistyped address. Automated processes are interrupted, and the correct address must be manually sought.

The more automated operations are suspended, the longer it takes for the customer’s requests to be fulfilled, and the longer it takes to start seeing ROI for your efforts.

Having an accurate address autocomplete option can help streamline your straight-through processing and minimize the need for manual intervention. Insurance companies that implement an address autocomplete utility can see improvements with better webform submission rates, improved accuracy on those submissions and a decrease in fraudulent claims.