Amazon Faces Class Action Over Alleged Price Manipulation

Amazon.com is at the center of a proposed class action lawsuit, accused of manipulating its "Buy Box" feature to prioritize higher-priced products, thus earning additional fees.

Filed in Seattle, the complaint leverages recent antitrust actions against Amazon, suggesting the company’s algorithm favors offerings from sellers enrolled in its Fulfillment By Amazon program, thus sidelining cheaper, quicker options. The lawsuit, initiated by California residents, seeks damages for alleged deceptive practices under Washington state law since 2016, highlighting consumer harm over antitrust concerns.