Here’s Why Insurance For Social Media Influencers Is Growing

Media personality Kylie Jenner caused a stir last year when she asked on Twitter if anybody still uses messaging app Snapchat.

“She’s obviously such a strong [social media] influencer that I think it was alleged that she single-handedly wrote $1.3 billion off Snapchat’s market value overnight,” said Nathan Rose, senior underwriter and business development specialist with Burns & Wilcox Canada.

“It is terrifying that much power lays in the hands of someone.” Rose spoke to Canadian Underwriter last week about social media influencers from an insurance perspective.

While the influencer market is relatively new, it’s evolving quickly and it’s already sizeable — some estimates project the market’s global ad spend to be US$10 billion or more by 2020.