As Carl Jung succinctly pointed out: “Thinking is difficult; thats why most people judge.”
In this COVID-filled world, where assumptions have been shaken and behaviors radically altered across many sectors, everything from restaurants, to travel, to shipping, to real estate, to healthcare, to technology has been upended.
Leaders must simultaneously think deeply about trends and market forces while seeking lots of new data and analysis: one part creative and speculative, the other concrete and analytical.
Only sophisticated organizations can manage these two truth-finding processes simultaneously, and both demand a lot of thinking.
Organizations must wade into the ambiguous world of looking for new patterns of behavior, estimate how long these new patterns will last and imagine a future that may be the same or very different than the past.
