Putting Humpty Together Again

Workers’ Compensation, as an industry, has a marketing problem. It is probably better described as a messaging problem.

It has long been true that the industry has been broadly defined by the negative stories that find their way into local and national press publications and media outlets.

We have been generally ineffective at countering that public perception, even though the vast majority of workers’ compensation claims go through the system as intended, with generally positive outcomes on the other end.

And in the throes of an aging industry in the middle of a ‘great resignation,’ desperate for new and motivated talent, changing the public perception of the industry is more critical than ever before.

The venerable children’s rhyme, ‘Humpty Dumpty’, which dates back at least to the 18th century, can provide a good example of how our message has been skewed, and how we can correct it for the future.