The typical adult makes 35,000 decisions each day. If you do the math (and account for seven hours of sleep), thats about 2,000 decisions every hour or one choice every two seconds.
Most decisions are actually micro-choices, like clicking a link or taking a sip of coffee. But some choices feel momentous. An internal tug-of-war indicates that something big is at stake. You sense that the choice could significantly affect your happiness, freedom, pride, or personal fulfillment.
If youre running a business, there are even more decisions to make and many are critical to the health of your company. The good news? Science is continually discovering new and better ways to make tough decisions.
