Nike Inc. is accusing Reebok of trying to score an illegal Tim Tebow marketing touchdown. Nike sued its rival in U.S. District Court, saying that Reebok used the popular NFL quarterbacks name and number on New York Jets iconic green T-shirts without its permission. Tebow was traded to the Jets from the Denver Broncos last week. Reebok, says Nike, is trying to capitalize on "short-lived intense consumer appetite for such products." Tebow has drawn attention not only as a top athlete, but for open displays of his evangelical Christian faith on the playing field.
Tebow-Mania Kicks Off Nike Damages Claim Against Reebok
Friday, March 30th, 2012
Liability
External References & Further Reading
http://www.insurancejournal.com/news/east/2012/03/29/241233.htm



