Tuesday, July 3rd, 2018 — Insurance technology firm Trōv has launched its first on-demand insurance policy in the United States, offering coverage for single items in the state of Arizona. The company has plans for additional US roll-out later in the year. The Trōv application and policy are industry firsts, enabling consumers to protect whatever they want, wherever they are, for whatever time they need. With Trōv’s on-demand insurance technology, coverages take effect the second a user turns protection on and can easily be turned off at any time. Users only pay for the coverage they use, whether they are turned on for a year, a week or an hour. Items are protected against accidental damage, loss, mechanical breakdown, and theft anywhere in the world.