Content Creation and the Customer Experience

 Tuesday, November 23, 2010

 Insurance & Technology

Managing content effectively across the insurance enterprise has become increasingly important during the past few years owing to the rapid downturn in the economy and the equally swift uptick in consumer adoption of mobile technologies and social networking platforms. Never have insurers had to communicate via so many diverse channels with such speed, and seldom have they been under such pressure to accomplish these tasks efficiently.
Technology
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