A Tennessee adjuster sued by Nationwide Insurance for alleged trademark infringement because he used the company’s slogan, On Your Side, in his firm’s name and marketing, is fighting back in court and on the web. Jeremy Snyder, owner of On Your Side Adjusting, acting as his own lawyer, has filed a court response to Nationwide’s complaint in which he maintains he is the victim of a “willful” and “malicious” campaign by the insurer to protect, not the slogan, but what he alleges have been years of the insurer’s own deceptive and false advertising. Snyder says being his own lawyer will keep down his costs, part of his strategy to weather what could be a lengthy legal tangle with the giant insurer.