Words are important. “Beautiful,” “placid,” and “inspiring” bring to mind a vision of something we would like. “Slime,” “vulgar,” and “putrid” immediately cause us to mentally turn away from anything associated with their mention. American science fiction writer Philip K. Dick once noted, “The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.”
Words also shape the manner in which we deliver a message.