Chubb has now started to offer an additional cyberbullying insurance policy option to customers who already have homeowners coverage through the insurer, with the hopes of providing added protection against many forms of digital cruelty and humiliation. While it can be very embarrassing for people who have discovered that someone else has posted embarrassing photos on social media accounts or who have been digitally attacked with wave upon wave of hateful messages, a significant reputational and emotional cost can result.