Bought By Many, a London-based membership organization launched in 2012 with the aim of making the insurance industry more consumer-focused by making it fairer, has announced that it has launched its insurance products. Bought By Many serves as a broker helping members access insurance from its carrier partners for home, gadget, health, business, sports and leisure insurance. The company’s new line of pet insurance products is underwritten by Great Lakes Resinurance SE, a London-based subsidiary of Munich Re, with whom Bought By Many co-designed the products around its customer experience.