State Farm Ranked As America’s Leading Insurance Brand

 Wednesday, August 1, 2018

 Insurance Business

Global public opinion and data company YouGov has unveiled its index rankings for America’s top insurance companies for 2018 — with State Farm dominating the list. YouGov’s annual review measures the overall brand health of a company by calculating the average of six metrics: impression, value, quality, reputation, satisfaction, and recommendation (with adjustments made to account for rounding). The “Top Index Rankings” list shows brands with the highest average index scores between July 01, 2017 and June 30, 2018, a statement on YouGov’s website explained. The scores are representative of the general population of adults aged 18 and above.
Risk Management