La Croix is in hot water after a new class-action lawsuit claims the luxe drink brand has been falsely advertised as “100 percent natural.”
The suit alleges that La Croix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide.
Law firm Beaumont Costales filed the suit on behalf of consumer Lenora Rice.
“The plaintiff Rice, desiring a healthy, natural beverage, was led to purchase LaCroix sparkling water because of the claims made on its packaging, advertising and web site to be ‘innocent’ … However, LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic,” the lawsuit states.