Insurance Service Rates Zero Stars

 Tuesday, December 11, 2018

 Insurance Thought Leadership

When we say marketing 3.0, industry 4.0 and technology 5.0, we all get used to cool names ending with zero. I think no one is surprised that insurers fell a little bit behind. We all talk about these cool zeros, but there is something really zero in insurance: customer service. I’m not talking about a claim service or a specific customer relations problem. I mean the view of insurers’ whole customer service. Most insurance companies think that they should only serve for the customer who has a claim. Their favorite customers are the policy owners who haven’t had any claims for years. But the insurance industry’s approach doesn’t match with the fundamental dynamics of the service sector.
Management & Sales