Aviva Canada has worked with provincial regulators to simplify its products and the claims process for customers. “Weve done that specifically for [accident benefits], where we got a lot of feedback from customers that the forms were confusing, they didnt know when to submit them, that theres a lot of them,” said Bryant Vernon, Aviva Canadas chief claims officer, in an interview with Canadian Underwriter Monday. “So, we worked with regulators just to understand what was being done for us and what was being done for [customers]. The stuff that was being done primarily for our own benefit, we tried to eliminate that as much as possible and put more trust in the customer.”
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