Its important to consider the communication preferences of five different generations when building a better claims process. In any given year, approximately 5% to 7% of U.S. auto and homeowners will file an insurance claim.AutoPropertyTechnology
For both customers and the insurance company, the claims process becomes a moment of truth. A satisfactory settlement is the ultimate deliverable that may ensure customer loyalty and retention.
To work through the claims process efficiently and painlessly, a well-established and trusting relationship with customers is a must, and that begins with ensuring you are reaching policyholders with relevant, accurate and consistent communications.
However, considering the many options available for how customers prefer to receive their communications, producing timely, clear and consistent communications can be more complicated than ever before.