Reputation In The Age Of Social Media

Victoria Robinson, head of marketing & communications at the Institute of Risk Management, discusses the importance for businesses to protect reputations as regulations and the social climate evolve.

Reputations can take years to build and can be lost in a day.

With the prevalence of consumers airing complaints and displeasure on social media 24/7 for the world to see, companies have never been under such scrutiny to delight the customer and go the extra mile.

The introduction of GDPR in the UK (which has ramifications globally) has meant that marketers need to tighten policies and procedures around the way in which customer data is held, stored and managed.

We have seen huge, well known global corporations: airlines, hotel chains, banks and online retailers, suffer at the hands of hackers.