Much has been written over the years about what sets great claims organizations apart from all others, but none of these analyses really apply anymore.
The new world in which insurance and claims now operate features totally different customer profiles, plus emerging, tech-enabled solutions that can solve challenges in the claims process that have existed for decades.
Additionally, we have very different insurance products and coverage opportunities and a highly competitive business environment in which all participants are judged not just among their peers but against the most popular consumer brands across all industries globally.
Old marketing and advertising strategies are no longer relevant, as new forms of communication have emerged that influence consumer opinions and the way in which information is disseminated and consumed.
In short — the game and the rules have changed, materially and forever! In todays world, leadership, collaboration and partnerships have the greatest impact on the quality of the claims process and experience.