To help the public understand the insurance industry’s role, the Insurance Information Institute (I.I.I.) has launched a new educational campaign — one that makes it clear that insurance should not be on the hook for the coronavirus pandemic.

The institute’s new initiative is called the Future of American Insurance & Reinsurance (FAIR) campaign. FAIR aims to “ensure fairness for all customers and safeguard the industry’s long-standing role as a pillar of economic growth and stability,” the I.I.I. said in a statement.

I.I.I.’s FAIR campaign will serve as an educational resource for the media, business community, and broader public.

In the coming weeks, FAIR will actively engage in a number of insurance and pandemic-related developments across the country.

The establishment of FAIR comes as more consumers, lawyers, legislators, and even local governments are calling for insurers to honor business interruption insurance claims.