I just learned that November 3 is National Cliché Day. Who knew? So, what better time than now (before it’s too late!) to bust the cliché that insurance is a boring industry.

The cliché might be rooted in the idea that insurance is all about remaining cozily in some imaginary ‘safety zone’. Or maybe in the fact that the industry’s visual surface tends to be one of dull-looking paperwork full of fine print.

But think about it: the entire industry is rooted in risk!

Automobile accidents and other forms of property damage are only the start of it.

There’s liability risk – the risk of being sued: product liability, professional liability, employment practices, directors and officers, errors and omissions, medical malpractice – the list goes on, and insurance professionals have to understand these areas of risk intimately to price policies, set aside appropriate reserves, and pay claims in a timely fashion.