Aspen Claims Service

Identity Management: The Future Of Marketing

 Monday, June 20, 2022

 Insurance Thought Leadership

According to Google, 90% of owners of multiple devices switch between screens to complete tasks. So, the importance of being able to accurately identify consumers across devices and marketing channels -- or identity resolution -- cannot be overstated.

This is especially true in industries like insurance, where shopping journeys typically involve extensive research and comparison shopping over time.

There’s a high cost to unidentified consumers. Failing to invest in identity resolution leads to canned messaging, wasted marketing spending and lost opportunity to cross-sell and up-sell existing customers.

Today’s shoppers demand personalization. The logical next step to identity resolution, then, is using the additional data that comes with it to improve the customer experience in a process called identity management.

Identity management involves reconciling what you know about an individual -- static demographic information, such as income, as well as personal attributes like existing vehicle and homeownership with real-time behavioral data, specifically actions that signal purchasing intent and tell marketers and agents it’s the right time to engage.
Insurance Industry

Digitizing Claims

 Thursday, April 1, 2021

 CLM Magazine

Future Of Claims Intake For Insurance?

 Monday, November 18, 2019

Drug Companies Sued over Painkiller Marketing

 Monday, August 25, 2014

 The New York Times