3 Key Uses for Generative AI

To bolster innovation, insurers are turning to a technology that, in its short lifetime, has already created massive changes in business and the world.

Generative AI, a type of artificial intelligence that can create content, rather than simply analyzing existing data, has been at the core of experiments in trying to optimize insurer processes, predict risk and develop customized policies for individual customers.

There are three key areas in which generative AI could transform insurers: underwriter workflow, claims processing and fraud detection.