Allstate Seeks Net Gain With New Ads
Thursday, September 1st, 2005 Risk ManagementCollege football telecasts will never be the same thanks to a multimillion-dollar deal by Allstate to slap ads where no ads have gone before - on field-goal nets. The deal is the latest twist on the controversial product placement trend sweeping Madison Avenue. Rather than airing TV commercials around sports events, marketers such as Allstate are trying to embed their messages inside sports programming itself.
External References & Further Reading
http://www.usatoday.com/sports/college/football/2005-08-29-allstate-ads_x.htm
